BEValuator helps spirits brands navigate growth, maximize valuation, and prepare for a profitable future
Thousands of spirits brands have launched in the past decade.
No matter your stage—planning, emerging, or established—BEValuator delivers insights into brand value and helps guide strategic decisions to maximize future potential.
Seamlessly Blends Quantitative Precision with Qualitative Insight.
Assess your Brand’s current market worth with dynamic industry data.
Test 'what-if' strategies and see their impact on value.
Compare your brand against similar acquisitions and category leaders.
Strategize for high-value exits with investor-grade insights.
Our team has spent years researching and tracking the trajectories of successful brands and their eventual exits, building a deep understanding of what drives standout valuations
Forty-year industry veteran and still active in spirit brand development. Founder and CEO of MHW (import, distribution and service provider) from 1995 to 2022 (company sold).
Matt spent fifteen years at MHW with experience and exposure to all facets of the business. Jose has been in the commercial banking business for the last fifteen years. Matt and Jose are both finance graduates of NYU Stern School of Business. Dr. Danielle Abel earned her PHD from Indiana University and is an active adviser to our team.
• Updated with the latest market shifts (pre and post COVID effects, Tariff impacts etc.)
• Monitors and incorporates applicable past and current spirit transactions.
• Utilizes category specific valuation benchmarks.
• Standardized models tailored to spirits industry dynamics.
• Built to support due diligence and transaction readiness.
• Compatible with investor pitch decks and financial models.
Our team has spent years researching and tracking the trajectories of successful brands and their eventual exits, building a deep understanding of what drives standout valuations
Forty-year industry veteran and still active in spirit brand development. Founder and CEO of MHW (import, distribution and service provider) from 1995 to 2022 (company sold).
Matt spent fifteen years at MHW with experience and exposure to all facets of the business. Jose has been in the commercial banking business for the last fifteen years. Matt and Jose are both finance graduates of NYU Stern School of Business. Dr. Danielle Abel earned her PHD from Indiana University and is an active adviser to our team.
• Updated with the latest market shifts (pre and post COVID effects, Tariff impacts etc.)
• Monitors and incorporates applicable past and current spirit transactions.
• Utilizes category specific valuation benchmarks.
• Standardized models tailored to spirits industry dynamics.
• Built to support due diligence and transaction readiness.
• Compatible with investor pitch decks and financial models.
Assess market readiness and optimize for a profitable exit.
Align financial strategy with long-term growth objectives.
Plan a successful launch and market positioning.
As the founder and former CEO of MHW, a board member to leading industry companies, and a trusted advisor to countless spirits brands, I’ve had a front-row seat to successful brand exits totaling over $1.5 billion in transaction value.
Successful brand exits may be rare-but they are achievable. With the right planning, clear metrics, and ongoing performance tracking, you can improve your odds and build toward a strong, strategic outcome.
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Here are some of the most common questions we get. If you can’t find what you’re looking for, feel free to reach out to us directly.
You’ll only need to provide key top-line financial data—actuals and/or projections, depending on your brand’s stage—as well as responses to a few qualitative questions. The entire process, including generating your report, can be completed in as little as 20 minutes.
Yes. You can easily test “what if” scenarios by adjusting your inputs and reviewing updated results on screen. The $499 single-report version includes access to the tool and one downloadable, formal report. The $999 annual program allows you to run up to five formal reports throughout the year—ideal if you anticipate revising financial projections or if BEValuator releases algorithm updates. Most users find value in revisiting scenarios as their business evolves.
No. A formal brand appraisal involves extensive due diligence and is typically far more costly. Instead, BEValuator uses data from historical spirits brand transactions to identify key pre-sale metrics that consistently drive valuation. The tool provides strong indicators of a brand’s current and potential future value—useful for brand owners, investors, or potential acquirers.
BEValuator accounts for extraordinary events—such as COVID or tariffs—that may skew typical sales trends. A specific qualitative input allows users to flag these situations, and our algorithms may adjust volume projections when they significantly deviate from historical transaction benchmarks.
Yes, your confidential information is kept confidential. Over time, BEValuator may analyze anonymized, aggregate data from multiple users to highlight industry trends—but only when there’s a large enough sample size to ensure complete confidentiality
John Beaudette brings decades of hands-on experience in the beverage alcohol industry. Today he oversees Beaudette Beverage Group (beaudettebeverage.com), a consortium of beverage related service, operational, and advisory companies. Mr. Beaudette is the founder and former CEO of MHW Ltd., located in Manhasset, New York (sold in 2022). Over the last twenty-five years, Beaudette/MHW has provided US import and distribution services to hundreds of producers and thousands of new, emerging and established spirits, wine, and beer brands. From 1985 to 1994, Mr. Beaudette worked with PepsiCo Inc. and its affiliate company Monsieur Henri Wines in the distribution of Stolichnaya™ Vodka and other wine and spirit brands. During this period, Mr. Beaudette held key positions such as Director of Planning for PepsiCo Wines & Spirits Intl. and V. P. of Finance & CFO of Monsieur Henri Wines Ltd. Prior to joining PepsiCo, Mr. Beaudette was Manager of Accounting for Somerset Importers Ltd., US importers of Tanqueray™ and Johnnie Walker™ and other spirit brands. He served on the Board of Directors of The National Association of Beverage Importers Inc. (NABI) in Washington DC for twenty years and is a former Chairman of the organization. He has also served on the Board of Directors of The Distilled Spirits Council of the United States (DISCUS) in Washington DC. Mr. Beaudette is a frequent speaker and lecturer at beverage alcohol events around the world. He holds a BS degree in Accounting from Villanova University and passed the Certified Public Accountant exam in New York.