BEValuator helps spirits brands navigate growth, maximize valuation, and prepare for a profitable future
Thousands of spirits brands have launched in the past decade.
No matter your stage—planning, emerging, or established—BEValuator delivers insights into brand value and helps guide strategic decisions to maximize future potential.
Seamlessly Blends Quantitative Precision with Qualitative Insight.
Your estimates evolve with new acquisition data and real-world economic conditions.
Test 'what-if' strategies and see their impact on value.
BEValuator algorithms reflect past spirit brand acquisitions and category dynamics.
Strategize for high-value exits with investor-grade insights.
Our team has spent years researching and tracking the trajectories of successful brands and their eventual exits, building a deep understanding of what drives standout valuations.
As the founder and former CEO of MHW, a board member to leading industry companies, and a trusted advisor to countless spirits brands, I’ve had a front-row seat to successful brand exits totaling over $1.5 billion in transaction value.
Successful brand exits may be rare-but they are achievable. With the right planning, clear metrics, and ongoing performance tracking, you can improve your odds and build toward a strong, strategic outcome.
• Updated with the latest market shifts (pre and post COVID effects, Tariff impacts etc.)
• Monitors and incorporates applicable past and current spirit transactions.
• Utilizes category specific valuation benchmarks.
• Standardized models tailored to spirits industry dynamics.
• Built to support due diligence and transaction readiness.
• Compatible with investor pitch decks and financial models.
• Updated with the latest market shifts (pre and post COVID effects, Tariff impacts etc.)
• Monitors and incorporates applicable past and current spirit transactions.
• Utilizes category specific valuation benchmarks.
• Standardized models tailored to spirits industry dynamics.
• Built to support due diligence and transaction readiness.
• Compatible with investor pitch decks and financial models.
Assess market readiness and optimize for a profitable exit.
Align financial strategy with long-term growth objectives.
Plan a successful launch and market positioning.
Here are some of the most common questions we get. If you can’t find what you’re looking for, feel free to reach out to us directly.
You’ll only need to provide key top-line financial data—actuals and/or projections, depending on your brand’s stage—as well as responses to a few qualitative questions. The entire process, including generating your report, can be completed in as little as 20 minutes.
Yes. You can easily test “what if” scenarios by adjusting your inputs and reviewing updated results on screen. The $499 single-report version includes access to the tool and one downloadable, formal report. The $999 annual program allows you to run up to five formal reports throughout the year—ideal if you anticipate revising financial projections or if BEValuator releases algorithm updates. Most users find value in revisiting scenarios as their business evolves.
No. A formal brand appraisal involves extensive due diligence and is typically far more costly. Instead, BEValuator uses data from historical spirits brand transactions to identify key pre-sale metrics that consistently drive valuation. The tool provides strong indicators of a brand’s current and potential future value—useful for brand owners, investors, or potential acquirers.
BEValuator accounts for extraordinary events—such as COVID or tariffs—that may skew typical sales trends. A specific qualitative input allows users to flag these situations, and our algorithms may adjust volume projections when they significantly deviate from historical transaction benchmarks.
Yes, your confidential information is kept confidential. Over time, BEValuator may analyze anonymized, aggregate data from multiple users to highlight industry trends—but only when there’s a large enough sample size to ensure complete confidentiality
The Exit Period marks the point in your forecast when your brand may become attractive to strategic buyers. It reflects when your projected scale, profitability (especially CAAP Margin), and brand fundamentals align with what acquirers typically look for. It’s not a prediction of acquisition timing but rather an indication of when your brand could realistically be considered “exit ready.”
Your brand hasn’t yet hit a scale that attracts acquirers. BEValuator looks for a combination of case volume, profitability (especially CAAP Margin), and qualitative strength. If your brand is still early-stage, with low case sales or negative margins, the model may not flag a clear exit opportunity yet.
• Review your CAAP Margin and Net Sales Growth projections, these are central to the quantitative model. • Examine your Quality of Growth and Profit Stability scorecard responses, weak scores in critical areas (e.g., marketing efficiency, distribution, supply chain strength) can limit exit readiness. • Try rerunning the model with different scenarios, especially more aggressive or strategic growth paths that align with investor goals.
Absolutely. The Exit Period is just one milestone. Your BEValuator report still shows how value builds over time, even in the “build phase.” This visibility helps you make strategic decisions that increase your likelihood of a future exit.
John Beaudette brings decades of hands-on experience in the beverage alcohol industry. Today he oversees Beaudette Beverage Group (beaudettebeverage.com), a consortium of beverage related service, operational, and advisory companies. Mr. Beaudette is the founder and former CEO of MHW Ltd., located in Manhasset, New York (sold in 2022). Over the last twenty-five years, Beaudette/MHW has provided US import and distribution services to hundreds of producers and thousands of new, emerging and established spirits, wine, and beer brands. From 1985 to 1994, Mr. Beaudette worked with PepsiCo Inc. and its affiliate company Monsieur Henri Wines in the distribution of Stolichnaya™ Vodka and other wine and spirit brands. During this period, Mr. Beaudette held key positions such as Director of Planning for PepsiCo Wines & Spirits Intl. and V. P. of Finance & CFO of Monsieur Henri Wines Ltd. Prior to joining PepsiCo, Mr. Beaudette was Manager of Accounting for Somerset Importers Ltd., US importers of Tanqueray™ and Johnnie Walker™ and other spirit brands. He served on the Board of Directors of The National Association of Beverage Importers Inc. (NABI) in Washington DC for twenty years and is a former Chairman of the organization. He has also served on the Board of Directors of The Distilled Spirits Council of the United States (DISCUS) in Washington DC. Mr. Beaudette is a frequent speaker and lecturer at beverage alcohol events around the world. He holds a BS degree in Accounting from Villanova University and passed the Certified Public Accountant exam in New York.
Jose Salinas, CFA is a seasoned financial professional with over 15 years of experience in balance sheet strategy and financial risk management within the commercial banking industry. He has earned the Chartered Financial Analyst® designation and his Bachelor of Science in Finance and Information Systems from New York University’s Stern School of Business. While at NYU, he interned at MHW, Ltd. under the supervision of John Beaudette, gaining early exposure to the spirits industry.
Jose has since advised on valuation engagements for alcohol brands, combining his financial training with an understanding of the strategic considerations that drive acquisition decisions. He brings both his industry experience and technical training to BEValuator—a platform built to help brand owners align financial planning with long-term value creation.
Dr. Danielle Abel is a valued advisor to our team, offering expertise and insight across all aspects of our work. She holds a Bachelor of Science in Psychology from Villanova University and earned both her Master's and Ph.D. from Purdue University.
Matthew Beaudette brings over fifteen years of experience in the beverage alcohol industry, having held various roles at MHW, LTD. during his tenure there. His expertise spans all facets of the business including finance, operations, marketing, compliance, and systems. He holds a Bachelor of Science in Finance from the NYUStern School of Business.